Nask Studio led the rebranding, brand strategy, and positioning of Gelatomania, redefining its visual identity to strengthen its presence and connection with its audience. This transformation included a new logo, a refined typographic system featuring MT Grotesque Extra Condensed, and a comprehensive visual framework that ensures brand consistency across all touchpoints.
Beyond branding, we extended our expertise to retail concept development, art direction, and overall visual storytelling, shaping a seamless experience across Gelatomania’s six Geneva locations. From the historic Bourg-de-Fourto the lively Pâquis and lakeside Eaux-Vives, each space was thoughtfully designed to reflect Gelatomania’s artisanal values while adapting to the unique character of its surroundings.
The result is a cohesive and strategically positioned brand, blending craftsmanship, freshness, and sustainabilitywith a strong, recognizable identity that enhances both the retail experience and the overall brand perception.
